Leading Industry Experts

We’ve pulled together some of the most prominent voices serving the nonprofit sector today.


Kristal M. Johnson

International Speaker, Trainer, Author

Kristal M. Johnson is an international speaker, trainer and author, and the keynote speaker for the Nonprofit ChangeMakers Summit. She has coached thousands across North America, Europe and Africa to collectively raise $200 million from funders and individual donors over the past decade. Kristal empowers people to be assertive and fundraise without fear. Because of first-hand experience, both in nonprofit development and marketing, she is a sought-after speaker and content producer for many organizations, including international grant consultancy firms and economic development councils.

Kristal is the President/CEO of Fundjoy, an international coaching and training firm. She has coached over 2,000 students and clients and authored many peer-reviewed publications related to nonprofit development and fundraising. She is a ‘Women Empowering Change’ Professional Award winner and long-standing member of the Grant Professionals Association and Nonprofit Technology Network. Kristal serves as a grant reviewer for federal agencies and the United Way of Greater Houston.

Sept. 15 – Donor Engagement: Connect, Cultivate & Close
Sept. 17  – Virtual Leadership: Creating a New Culture

Claire Axelrad, J.D., CFRE



Claire Axelrad, J.D., CFRE is a fundraising visionary with 30 years of frontline development work, helping organizations raise millions of dollars in support of their mission. Her award-winning blog showcases her practical approach, which earned her the AFP “Outstanding Fundraising Professional of the Year” award. Claire is the principal and founder of Clairification, teaches the CFRE course that certifies professional fundraisers, and is a regular contributor to Bloomerang, Candid/Guidestar, Nonprofit PRO, and Network for Good. Lean on Claire’s expertise, wisdom, and hands-on coaching to get ‘clairity’ on your challenges, set priorities, take control, and find the path forward.

Fundraising During a Crisis (or Any Other Time!)

Noah Barnett

Director of Partnerships & Community


Noah Barnett is the Director of Partnerships and Community at Virtuous, the responsive nonprofit CRM and fundraising platform designed to help you grow giving and create a personalized donor experience at scale, and the co-host of The Responsive Fundraising Podcast.  Noah spent ten years in fundraising and marketing leadership roles at CauseVox, World Help, HubSpot, and The Adventure Project. He knows first-hand the challenges nonprofits face and is passionate about equipping them with the resources and insights they need to rally people around their cause.

Responsive Fundraising: How Your Nonprofit Can Build Lasting Donor Relationships & Increase Donor Loyalty in Today’s Distraction-Filled World

Marta Segal Block

Director of Marketing

Brighter Strategies

Marta Segal Block has been a marketing professional for over 10 years. She has worked for a variety of for-profit and nonprofit organizations of all sizes. She currently serves as the Director of Marketing for Brighter Strategies, an organizational consulting firm serving mission-focused organizations.

Sex, Aspirin & Nonprofit Marketing

Rich Dietz

Director, Peer-to-Peer Solutions

One Cause

Rich Dietz began his nonprofit career when he was the director of a mentoring organization in college and went on to get a Master’s in Social Work. He has spent the last 20 plus years working in and with a wide variety of nonprofit, political and government organizations as well as technology companies focused on the nonprofit sector. Rich holds a Masters in Social Welfare from the University of California – Berkeley as well as a B.A. in Political Science from UCLA.

5 Peer-to-Peer Fundraising Fails (co-presenting with Jenna Jameson)

Colleen Duerr


Shifting Gears Consulting

Colleen Duerr is the President of Shifting Gears Consulting, an independent consulting firm that focuses on training, communications, writing, and sales/fundraising support for both for-profit and nonprofit entities. She has years of experience, most recently serving a Development Director and Co-Director of Family Promise of Hunterdon County, an agency focused on sheltering and eventually housing homeless families. She was Vice President of America’s Grow-a-Row, Development Officer for the Hunterdon Medical Center Foundation, Founder of a Fit for Cancer fundraiser, Coach/Fundraiser for the Philadelphia Youth Organization, and has given thousands of volunteer hours to a long list of charitable organization.

Look Beyond the Day-to-Day: How to Get Going on Those Long-Term Projects

Ray Gary



Ray Gary  is the CEO of iDonate, the leading fundraising software provider that exists to grow nonprofits and create a more generous world. Through giving channels such as website, peer-to-peer, text, and events, iDonate allows nonprofits to empower their donors with the personalized experiences they are accustomed to online.Ray’s experience launching and building technology companies spans nearly three decades.Previously, he served as President of Koch Ventures, Inc. (KVI), where he led over $100 million in early to mid-stage investments for Koch Industries, Inc. (KII), which included software, telecommunications, and technology services. Currently, Ray serves as a Board member of the Highland Park chapter of KLIFE, a faith-based ministry for students, and as a Board member for the greater Baton Rouge/LSU area Young Life ministry.


Tracey Greene-Washington

Founder, CoThinkk

President, Indigo Innovation Group

Tracey Greene-Washington is the President of Indigo Innovation Group, a consulting firm dedicated to serving as a strategic thought-partner, advisor and consultant to philanthropic, nonprofit, and for-profit organizations committed to accelerating change through system-level approaches, equity, and strategic collaboration. She is also the Founder of CoThinkk, a social change philanthropy committed to shifting the economic mobility, health, education, and leadership narrative of communities of color in Western NC through strategic investments, network-building, and civic discourse. Throughout her career, she’s led high-level initiatives that address complex issues and gained a reputation as an innovative leader that is committed to partnering with organizations and communities to be more impactful by targeting systemic change, taking risk, and accelerating efforts at the intersection of community economic development, health, education, and leadership development.

Mrs. Greene-Washington completed a Tedx titled Addressing Complex Change, What If. She serves on the board of the NC Early Childhood Foundation, Education NC, North Carolina Center for Public Policy Research and has held several board positions, including as Board Chair for the Center for Leadership Innovation. Mrs. Greene-Washington most recently served as the Director of Special Initiatives for the Kate B. Reynolds Charitable Trust, leading its two long-term place-based initiatives Healthy Places NC, focused on improving the health of 10-12 rural counties, and Great Expectations, an early childhood initiative in Forsyth County. Throughout her 19 year career, she has served as leader of multiple initiatives, including those aimed at addressing the racial and gender wealth gap, rural community transformation, and community development corporations.

Choosing Purposeful Alignment

Jenna Jameson

Corporate Communications Manager

One Cause

Jenna Jameson brings more than a decade of branding, marketing communications, and research experience to her role as Corporate Communication Manager for OneCause, a leader in online and event fundraising. Jenna has spent the last 5 years leading research initiatives to better understand the needs of nonprofit professionals and donors. She has a passion for making data actionable to help the nonprofit sector improve supporter engagement, fundraising, and operations. Jenna is also an active thought-leader and speaker sharing insights on the latest industry trends.

5 Peer-to-Peer Fundraising Fails (co-presenting with Rich Dietz)

Larry C. Johnson


The Eight Principles®

Larry C. Johnson is the Founder of The Eight Principles® and author of the award-winning book, The Eight Principles of Sustainable Fundraising®. Larry is an internationally recognized trainer and thought leader in fund development and philanthropy.

Larry’s thirty-year career spans both program development and capital fundraising. After serving as a senior director with the nation’s leading fundraising consultancy, he served four institutions of higher learning as chief advancement officer. He has raised over $500M. He’s coached the board, executives and fundraisers of hundreds of nonprofit organizations in the United States, Canada and Great Britain.

He speaks widely and serves on several boards including The Philanthropy Council of The Carter Center, the philanthropy foundation of the 39th President of The United States. Larry is a graduate of Yale and Vanderbilt Universities. Larry and his wife, Connie, live near Boise, Idaho. They embrace the outdoor lifestyle of the Rockies through back country skiing, hiking, horseback riding and rafting.

Press “Play” Not “Pause”: How to Create Fundraising Programs Which Are Impervious to Broad Swings in the Economy

Allison Jordan

Leadership Coach & Facilitator

Riverstone Rising

Allison Jordan is a Certified Coach and Facilitator and helps leaders meet their goals, grow and do good work in the world. She has extensive experience leading organizations both as the Executive Director of Children First/Communities In Schools for eleven years, and her many volunteer Board of Director roles. Allison holds a Master’s of Psychology from UNC-Asheville and a certificate from CoachU. When not working, she is reading, paddle boarding, hiking or hanging out with family friends.

Stop Scrambling and Start Planning for Board Member Succession

Simone P. Joyaux, ACFRE

President, Author & Speaker

Joyaux Associates

Simone Joyaux is described as “one of the most thoughtful, inspirational, and provocative leaders in the philanthropic sector worldwide.” She is enjoying her 33rd year as a consultant specializing in fund development, governance, management, and strategic planning. She speaks worldwide, including Eastern and Western Europe, Australia, New Zealand, and throughout North America. For 20 years, she taught governance in a university masters program. Simone regularly serves on boards, often as chair. She’s authored 3 books (Keep Your Donors, Strategic Fund Development and Firing Lousy Board Members) and founded two nonprofits: Rhode Island’s first statewide arts advocacy organization and the Women’s Fund of RI, a social justice organization.

ME AND YOU: Donors and Charities

Linda Lysakowski, ACFRE

Author, Speaker, Nonprofit Consultant

Linda Lysakowski LLC

Linda Lysakowski, ACFRE has been serving and educating the nonprofit community for more than thirty years. She is one of slightly more than one hundred professionals worldwide to hold the Advanced Certified Fund Raising Executive designation. She has managed capital campaigns, trained more than 40,000 professionals in Mexico, Canada, Egypt, Bermuda, and most of the 50 United States. She is a prolific author having written or contributed to more than two dozen books. Among her numerous awards, she was honored with the Lifetime Achievement Award from the Las Vegas Chapter of the AFP.

Raise More Money from Your Business Community—Fundraising Lessons Learned

Kadi McDonald

Chief Creative Officer

Kadi McDonald Creative

Kadi McDonald is the Founder and Chief Creative Officer of Kadi McDonald Creative, a marketing and content powerhouse based in Columbus Ohio. She served as the Director of Marketing and Communications for Harmony Project, an arts and service nonprofit organization based in Columbus. For over 10 years, Kadi has built her personal brand and her business on storytelling—being transparent and authentic in the way she tells her own story, while using her journalism degree to ask clients the right questions, create an atmosphere that encourages vulnerability, and tell the client’s story in a way that is meaningful.

Hook, Line, Sinker: Reeling in Your Audience with Cut-Through Content

Gregory Nielsen

President and CEO, Nielsen Training & Consulting, LLC

Gregory Nielsen is a sought after speaker and Consultant committed to helping leaders and organizations translate vision into reality. He is an accomplished nonprofit CEO, having previously led the Center for Nonprofit Excellence. His leadership was recognized locally and nationally, and honored with awards from the Better Business Bureau for Ethics and the Louisville Urban League for championing diversity. Gregory is a military veteran, having previously served as an officer and attorney in the United States Army. He holds a Bachelor of Arts Degree in Government and International Relations from the University of Notre Dame and a Juris Doctorate from Notre Dame Law School.

Gregory is a military veteran, having previously served as an officer and attorney in the United States Army Judge Advocate General’s Corps. He holds a Bachelor of Arts Degree in Government and International Relations from the University of Notre Dame and a Juris Doctorate from Notre Dame Law School. In 2016, Gregory was named a “40 Under 40” honoree by Louisville Business First publication.

DeMystifying Donor Advised Funds (DAFs)

Sarah Oliveri

Founder, President


Sarah Oliveri is a nonprofit business strategist, #1 International Best Selling author, and former Executive Director. She has been featured on over 30 podcasts and is the creator of the Impact Method™ — a framework that helps nonprofits simplify their operations, build aligned teams, and make a bigger impact without getting overwhelmed or burning out. Sarah received her BA from the University of Chicago with a focus on globalization and its effect on marginalized cultures, and holds a master’s degree in Humanistic and Multicultural Education from SUNY New Paltz. She was the co-founder of the Open Center for Autism, the Executive Director of the Helping of War Foundation, and co-author of Lesson Plan a la carte: Integrated Planning for Students with Special Needs. As the founder and heart behind PivotGround, Sarah helps nonprofits make a big impact with relative ease.

Money That Matters (Are You in Control of Your Organization’s Budget?)

Kelly Harris Perin


Little Bites Coaching

Kelly Harris Perin is a coach and facilitator committed to helping people and organizations work better and feel better. Kelly is a certified coach, a certified practitioner of the Leadership Circle Profile and the Meyers-Briggs Typological Indicator, and has trained with Harvard University’s Minds at Work Institute.

Leveraging 360-Degree Feedback for Nonprofit Leaders

Jill Murphey

Yoga Studio Owner and Instructor

Yoga Erie

Jill Murphey Jill Murphey, the owner of yogaErie, discovered yoga years ago, but it wasn’t until after the birth of her fourth son that she dedicated herself to the practice. Yoga has transformed her life and she enjoys sharing her passion for the practice. Jill completed her 200 hour teacher training program through YogaFit, a Yoga Alliance approved school, in March of 2009. In 2010, Jill furthered her yoga education and training with Amazing Yoga in Pittsburgh led by Karen and Sean Conley, completing the Level One power vinyasa yoga teacher training. In March 2012, she traveled to Mexico for Advanced Teacher Training with the Conleys, completing an additional 100 hours training. Jill has traveled to Costa Rica for Amazing Yoga Level 3 training and yoga retreats with Amazing Yoga. She is very grateful for her training and support from Karen and Sean…Amazing Yoga was the inspiration for yogaErie!
Jill teaches a vinyasa style of yoga, focusing on flow, strength, grace and power, while at the same time encouraging students to respect their bodies. Her classes are challenging but she is able to offer modifications so that each student is comfortable and confident in each posture.
When she is not teaching or practicing yoga, Jill is raising her four boys, Charlie, Teddy, Harry & Archie, with her dedicated husband Craig. Jill also serves as Judge of Elections for her polling district in Fairview, and spends as much time as she can at Edinboro Lake with her family. Through yogaErie, Jill is able to share her passion with others in the hope that they too will find themselves transformed by the power of yoga..

Yoga and Meditation with Jill

Cindi Phallen


Create Possibility

Cindi Phallen is a fierce advocate for nonprofit leaders, helping them build strong boards and attract more money, people and awareness. With 18 years’ experience as a nonprofit Executive Director, she’s learned first-hand how to plot a course through the pain points of operating nonprofits. She’s raised millions of dollars, managed hundreds of board member, and achieved remarkable results.

As an author, educator, speaker, and consultant, she asks the tough questions and is a champion for changing the way nonprofit leaders think in order to move from intention to execution. Her popular book, The Impact Triangle, is recommended as mandatory reading for Executive Directors and board members. She also writes a bi-weekly blog focused on key issues nonprofit leaders face, and is regularly interviewed on podcasts, invited to speak throughout America, and guest-author blogs.

Tired of Looking for Board Leadership? Let’s Change the Conversation

Heather de la Riva, SPHR, SHRM-SCP, sHRBP

Director of Virtual Outsourcing

Nonprofit HR

Heather de la Riva, SPHR, SHRM-SCP, sHRBP, is the Director of Virtual Outsourcing at Nonprofit HR and a member of the leadership team. Through her leadership, virtual outsourcing has become the fastest growing division at Nonprofit HR.

She has successfully led innovative and complex projects in performance management, workforce planning, process improvement across the HR lifecycle and numerous compliance audits. By developing strong partnerships with executive leaders, Heather has become a change agent in the transformation of many organization’s cultures.

Heather earned her bachelor’s degree in Political Science from Villanova University. She also holds professional certifications from the HR Certification Institute (HRCI), Society for Human Resource Management and Human Capital Institute (HCI). She has previously served as an elected member of the Board of Trustees of the Oneida Public Library in upstate New York and is part of the oldest civic organization in the city, The Oneidas Club.

From Recruitment to Performance: Building a Successful Virtual Team

Alicia R. Schoshinski, MS, SPHR, SHRM-SCP, sHRBP, SWP

Senior HR Business Partner


Alicia Schoshinski is a Senior HR Business Partner and Co-Leader of Nonprofit HR’s Knowledge practice. In her Senior HRBP role, Alicia works with clients to provide a talent management strategy aligned with their strategic goals and missions. As a co-lead for the firm’s knowledge practice, she develops and facilitates workplace learning and information sharing.

Alicia brings more than 25 years of progressive HR management experience, including her work with the Corporation for Public Broadcasting, where she served as Senior Director, Human Resources Management and Development. She has facilitated workforce realignments and created performance management programs, internal communication strategies, leadership development programs and affirmative action programs.

Creating a Positive Workplace Culture

Taylor Shanklin

VP of Growth at Firefly Partners + Founder @ SOAR

Taylor Shanklin is a speaker, podcast host, and marketing innovator in the nonprofit sector. With 13 years’ experience in nonprofit marketing, branding, fundraising, and technology, Taylor is the Vice President of Growth at Firefly Partners, a strategic digital solutions provider for progressive nonprofits. She is also the founder and host of the SOAR podcast – a podcast dedicated to helping people live and work happier by tapping into focus and passion to achieve “lift-off”.

Her areas of expertise are: the nonprofit landscape, digital marketing for nonprofits, branding, capturing and empowering one’s authentic voice, and helping nonprofit organizations realize their full potential through donor engagement and donor experiences that delight and surprise.

Taylor gained experience in both client services and marketing at leading nonprofit technology companies such as Convio and Blackbaud. She has served 100+ organizations on both national and local levels, such as National MS, Alzheimer’s Association, Cystic Fibrosis Foundation, National Hemophilia Foundation, ALS Association, and Susan G. Komen Foundation.

Maximize FOMO & Engagement With Your Nonprofit Content Marketing

Dr. Robin Hindsman Stacia

President, Principal Consultant

Sage Consulting Network, Inc.

Dr. Robin Hindsman Stacia is President and Principal Consultant of Sage Consulting Network, Inc. based in Atlanta, GA. With over two decades of experience as a consultant, trainer, coach, strategist, and leader; Dr. Stacia remains focused on helping executives and board leaders perform at the highest levels. Dr. Stacia’s clients represent the broad spectrum of the nonprofit sector including nonprofit charities, foundations, associations, and faith-based organizations. Sage Consulting Network’s clients include organizations such as the Greater Houston Community Foundation, Healthcare Georgia Foundation, Youthprise, MN, Path Foundation, the Southeastern Council of Foundations, Girls Scouts of Southeast MI, and the Martin Luther King Sr. Community Resources Collaborative. Dr. Stacia is also a sought-after conference presenter throughout the nonprofit and philanthropic sectors. Dr. Stacia has a Doctorate in Clinical Psychology, is BoardSource Certified Governance Trainer, former Senior Governance Associate, and former Director of Consulting and Training for Maryland Association of Nonprofits.

Intentional Leadership: Governance Practices that Promote Diversity, Equity & Inclusion

Sherry Quam Taylor


Quam Taylor

Sherry Quam Taylor teaches nonprofit leaders how to pivot from small-dollar donations to securing larger, investment-level donations so they can finally fund their missions. The leaders she works with are experts in their field, but when it comes to individual donor fundraising, they’ve simply never been trained on how to do it, so it feels uncomfortable and frustrating. She helps them learn the exact steps to launch a mid-and-major level gift program that feels comfortable, involves less dread, and fully funds their mission for the long haul. She does this nationally through her private coaching and her 90-day LET’S GROW Fundraising Accelerator.

How to Confidently Make “The Ask” (Even If You Hate Fundraising)

Mazarine Treyz

CEO of Wild Woman Fundraising

Mazarine Treyz is the CEO of Wild Woman Fundraising. She co-founded a nonprofit, rose to Development Director, fundraised millions for national, international and small organizations, as well as universities. She speaks nationally and internationally from London to Jamaica. Author of The Wild Woman’s Guide to Fundraising, 10 CFRE-accredited courses on fundraising, and other books. Founder of the NAME IT! Podcast available on iTunes.

Secrets of Successful Virtual Conferences

Erica Waasdorp


A Direct Solution

Erica Wassdorp, President of A Direct Solution, and the author of Monthly Giving: The Sleeping Giant, among others, and is an AFP Master Trainer, presenting in person and via webinars. She works with nonprofit clients throughout the United States as well as internationally, and is the former U.S. Ambassador for the International Fundraising Congress.

On the Road to Monthly Donor Success in Under an Hour

Heather Yandow

Founder, Nonprofit.ist

Founder, Beehive Collective

Heather Yandow inspires nonprofit leaders to be more strategic and thoughtful in their actions. Heather brings more than 20 years of experience as a fundraiser, facilitator, outreach coordinator, and project manager to Third Space Studio and clients. She is a founder of Beehive Collective, a giving circle in Raleigh, and a former board member of Democracy NC and NCYT (North Carolina’s Network of Young Nonprofit Professionals).

Why We Fail: Changing Behaviors and Mindsets

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